Snapchat's feature, My Selfie, can create AI-generated images of users but defaults to using their likeness in personalized ads unless opted out.
Using My Selfie means users consent to their likeness being shown in personalized sponsored content, visible only to them, without compensation.
Snapchat allows users to opt out of seeing their Selfie in Ads, but the setting is enabled by default when accepting terms.
Snap claims that advertisers cannot access users' Gen AI data or private data through My Selfies, ensuring user privacy.
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