Snapchat India is focusing on culturally relevant experiences to capitalize on significant digital opportunities in the country. The platform emphasizes local content initiatives and partnerships while highlighting the importance of regional creators through its features like Spotlight and Stories. The demographic data reveals that 90% of the Indian audience is aged 13 to 34, with substantial daily engagement in augmented reality (AR) features. Furthermore, India ranks as Snap's second-largest market for AR development.
Snapchat India is strategically poised to capitalise on massive digital opportunities by offering culturally relevant experiences through local content initiatives and partnerships.
90% of Snapchat's Indian audience is aged between 13 and 34, with 80% engaging with AR elements daily.
India is Snap's second-largest AR developer market.
A former Snap employee claimed that CEO Evan Spiegel remarked in 2017 that he didn't want expansion in India, stating the app was only for rich people.
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