Molly Culver, owner of Molly Oliver Flowers, is challenging the rose's dominance in Valentine's Day sales by promoting tulips as a viable, eco-friendly alternative. While the flower industry anticipates billions in spending this Valentine's Day, a significant portion remains allocated to roses, particularly those imported from overseas. However, retailers like UrbanStems are seeing a rapid increase in tulip sales, suggesting a shift in consumer preferences towards these blooms. Despite still selling millions of roses, UrbanStems expects to double its tulip orders compared to the previous year, reflecting a broader movement towards sustainability in floral choices.
For Valentine's Day flowers, the rose reigns supreme, but tulips are emerging as a sustainable and increasingly popular alternative, especially among younger consumers.
Molly Culver has taken a stand against traditional roses, promoting tulips as a fresh and eco-friendly choice that aligns with growing consumer awareness of sustainability.
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