Portion sizes in American restaurants dramatically increased since the 1980s, with standard servings like spaghetti and meatballs more than doubling, exacerbating obesity-related health issues.
Despite various efforts, including legislation and public health campaigns, the growth of oversized portions has persisted, but consumer demand for smaller portions is on the rise.
The Portion Balance Coalition is researching ways to encourage more restaurants to offer smaller servings, with early adopters like Subway and Burger King reducing their portion sizes.
Over 75% of customers now express a preference for smaller portions at a lower price, prompting restaurants to rethink their strategies amidst rising food costs.
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