Perplexity's innovative approach during the Super Bowl involved a tweet incentivizing users to download its app and enter a contest to win $1 million by asking questions. This strategy led to a 50% increase in installations, providing a unique opportunity for new users to familiarize themselves with the app. The requirement to ask questions during the Super Bowl facilitated user engagement and ensured that people interacted with the app in a relevant context. As a result, Perplexity's app made significant climbs in the App Store rankings and generated a considerable volume of new installations.
Perplexity's clever marketing strategy during the Super Bowl, leveraging a social media post instead of a costly ad, increased app downloads by approximately 50%.
By encouraging users to engage with the app and ask questions related to the Super Bowl, Perplexity effectively guided users through the learning process of its AI capabilities.
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