Paraguay Loves Mickey, the Cartoon Mouse. Just Don't Mention the D Word.
Briefly

The distinct branding of Mickey in Paraguay, including the identical name and logo to Disney's mascot, creates a unique cultural phenomenon, rivaling Disney's global presence.
Mickey has found its way into the hearts of Paraguayans, becoming a household name by offering family-friendly products and a strong local presence through community engagement.
Read at www.nytimes.com
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