"homeownership is more important for Millennials than for their parents at the same age."
Possibly, this is reflective of a self-fulfilling cycle whereby real estate becomes more important and appealing because it has become less attainable.
"On social media, a plethora of 'instant millionaires' showing off their 'perfect lives' with big houses, supercars, and seemingly unlimited wealth pressures millennials to go big or go home," Elena Nunez Cooper, CEO of Ascend PR, told Fortune.
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