McDonald's managed to maintain some stability in U.S. sales despite a global slip, highlighting the effectiveness of its $5 meal deals amid health concerns.
The recent E. coli outbreak linked to McDonald's Quarter Pounder burgers caused consumer foot traffic to fall significantly in hard-hit states, particularly Colorado and Wyoming.
With increasing pressure on consumer spending, especially from lower-income groups, McDonald's strategic promotion of $5 meal deals is seen as essential for attracting customers during challenging times.
Despite a modest increase of 0.3% in same-store sales in the U.S., overall global sales fell, indicating varying performance across different markets and ongoing challenges post-outbreak.
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