The revamped Louis Vuitton Tambour, introduced mid-2023, represents a pivotal shift in the company’s watch offerings, with a starting price of $18,900. Jean Arnault, the director of watches, admitted that the design's focus on high-end finishing is a gamble that hasn't yet yielded significant results, but he remains optimistic about its future potential. The recent launch of an additional 11 high-priced Tambour models, including the unisex Tambour Convergence, demonstrates the company’s commitment to this new market segment, even amid skepticism from collectors. Arnault anticipates the design will fully settle in by 2025.
When Louis Vuitton redesigned the Tambour watch in mid-2023, it took a significant gamble by introducing a time-only steel sports watch starting at $18,900.
Jean Arnault acknowledged that the new design focused on high-end finishing and while it hasn't paid off yet, he believes in a long-term vision for the brand.
Despite initial skepticism from collectors about the new direction, Arnault noted that commercial success is promising, with the design likely settling by 2025.
Last month, Louis Vuitton introduced a new series of 11 Tambour models at higher prices, including the unisex Tambour Convergence, priced between $33,500 and $60,500.
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