Instagram is focusing on developing high-quality creative tools that cater to both photo and video content creation through its apps. New features will initially be trialed in the Edits app, allowing for testing and refinement before integration into the main Instagram app. This strategy ensures that users benefit from innovative functionalities designed to enhance their content creation experience, streamlining the creative process between different apps due to their shared codebase.
We want to make sure that there are the best possible creative tools for making not only Reels but [for] photos both in the Instagram app and then for video in the Edits app.
They're built on the same codebase, and you're going to see probably new features be tried first in the Edits app first over time.
The ones that work, we'll probably integrate into the main app.
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