Nestlé's new frozen meals, branded 'Vital Pursuit,' target busy individuals on GLP-1 drugs for weight loss, focusing on low-calorie, high-protein portions that fit their reduced appetites.
Kristen Stoehr emphasizes that the meals are designed for the 82% of Americans managing their weight, not just GLP-1 users, showing broader appeal and accessibility.
With costs under $5 and availability at mainstream retailers, these meals aim to provide options for those who may not have much appetite yet still desire nutritious eating on the go.
The meals are positioned to help GLP-1 users lose weight healthily by minimizing muscle loss and maximizing protein intake, accommodating their unique dietary needs.
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