Donald J. Trump's super PAC focused on 'streaming persuadables,' a crucial demographic of young, diverse, undecided voters, effectively leveraging advanced targeting in their ad strategy.
Describing the advantage, David Lee noted, 'In the seven states, we were talking to 6.3 million people; they were talking to 44.7 million... you're wasting 85 percent of your money.'
The Trump campaign's innovative approach to targeting yielded a critical edge, compensating for Kamala Harris's financial advantage by honing in on specifically swayable voters.
With traditional campaigns using broad geographical targeting, Trump's super PAC capitalized on streaming services' precise ad delivery to engage a vital subset of the electorate.
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