The pervasive use of automatic content recognition in smart TVs allows manufacturers to collect extensive data on viewing habits, raising major privacy concerns.
Market research firm eMarketer reported that advertisers spent about $18.6 billion on smart TV ads in 2022, highlighting the monetary incentive behind ACR technology.
ACR functions like a real-time Shazam, capturing up to 7,200 images per hour to create detailed profiles on viewers' preferences and behaviors.
The potential for exploitation of sensitive data gathered through ACR is significant, posing risks if such information falls into the wrong hands.
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