Most popular smart TVs use automatic content recognition (ACR), which tracks viewers' viewing habits to deliver targeted ads, raising concerns about privacy.
ACR operates like a constant, real-time Shazam, capturing images from your viewing content and sending data to an extensive database for analysis.
Advertisers are increasingly investing in smart TV ads, with eMarketer estimating $18.6 billion spent in 2022, pointing to a growing market for targeted advertising.
ACR can capture up to 7,200 images per hour, allowing marketers to exploit detailed viewer insights, including personal and geographical data.
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