"For us consumers, they are making us more passive just by feeding us so much stuff, by constantly recommending things that we are unlikely to click away from, that we're going to tolerate [but] not find too surprising or challenging," Chayka says.
"I think if Meta, Facebook's parent company, was forced to spin off the core algorithms that drive the News Feed on Facebook, for example, we would have a little bit more control and a little bit more understanding of how that stuff gets selected for."
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