"The traditional career playbook is being rewritten, one TikTok video at a time. While HR executives have long relied on performance reviews, mentorship programs and communications tools to guide employee development, Gen Z has found a new career coach: social media. And while it's a trend that's been taking shape for some time, giving way to terms like "QuitTok," fresh research indicates it may be becoming more entrenched."
"A survey by Gateway Commercial Finance, a financial services firm catering to small and midsized B2B companies, reveals that most Gen Z workers (63%) have taken career advice directly from platforms like Reddit, YouTube and TikTok, while nearly 1 in 4 (22%) have quit their jobs after being influenced by something they saw on social media. For HR leaders, it represents a fundamental shift in how the ascendant workplace generation forms expectations, makes decisions and defines workplace success."
"Reddit has emerged as Gen Z's preferred career mentor, used by 57% of respondents for workplace guidance, followed by YouTube (44%) and TikTok (37%). The advice they're consuming isn't just passive consumption, it's actionable intelligence. The most popular guidance includes setting firm boundaries at work (44%), targeting specific job types (41%) and rejecting the concept of "going above and beyond" without compensation (36%)."
A Gateway Commercial Finance survey finds 63% of Gen Z workers have taken career advice from Reddit, YouTube or TikTok, and 22% quit jobs after social media influence. Reddit is the most used career-mentoring platform (57%), followed by YouTube (44%) and TikTok (37%), with younger Gen Z favoring TikTok. Popular guidance includes setting firm boundaries at work (44%), targeting specific job types (41%) and refusing unpaid extra effort (36%). The "Act your wage" philosophy discourages unpaid labor and reframes workplace success, creating a notable shift in employee expectations and HR approaches.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]