How Big Should a Little Magazine Be?
Briefly

The U.S. Open party hosted by Racquet magazine showcased a vibrant celebration of its new issue but masked deeper tensions between co-founders over the company's strategic direction.
David Shaftel envisioned a steady, sustainable growth for Racquet within niche media, while Caitlin Thompson pushed for aggressive expansion into the lucrative sports business.
The conflict culminated in legal disputes, reflecting a broader struggle for the magazine's identity and future direction, with the business approach ultimately prevailing.
Caitlin Thompson's ambitious plans included branded tennis clubs and collaborations, which she believed were essential for transforming the unprofitable print model into a financially thriving enterprise.
Read at www.nytimes.com
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