Sarah Hamouda, motivated by a yearning for knafeh during her pregnancy, ventured into chocolate making despite her inexperience. Working from her Dubai home, she crafted the Can't Get Knafeh of It bar, which combines the distinctive elements of the beloved Middle Eastern dessert—like akkawi cheese and kataifi—into a modern chocolate bar. The product's success has astonished Hamouda and her husband, Yezen Alani, leading to high demand and the emergence of imitations internationally, showcasing the bar's unique appeal and connection to Hamouda's heritage.
Sarah Hamouda, inspired by a pregnancy craving for knafeh, embarked on creating a chocolate bar that captured the flavors of her British Egyptian upbringing.
Despite having no prior experience in chocolate making, Hamouda launched the Can't Get Knafeh of It bar, merging traditional Middle Eastern flavors with modern confectionery.
The reception of the Can't Get Knafeh of It bar exceeded expectations, leading to a surprising global demand and competition in the chocolate market.
The creation of the bar is a celebration of Hamouda's heritage, showcasing the delightful combination of creamy and crunchy textures that define knafeh.
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