A mash-up of a summer celebration and Halloween, Summerween is driven by social media's need for content, retailers' excitement generation in slow months, and an intense interest in ghouls and goblins beyond one yearly holiday.
The term Summerween originated on the show Gravity Falls, where residents celebrated it twice annually, carving jack-o-melons and telling tales of the Summerween Trickster, a spirit devouring kids lacking Summerween spirit.
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