Lionsgate executives have employed various strategies to promote Megalopolis, including guerrilla marketing, tying the film's themes to current events, and extensive previews, but success remains uncertain.
Despite enthusiastic early reactions, such as a 10-minute standing ovation at Cannes, box office analysts are cautious, predicting that Megalopolis may earn as little as $5 million.
The film's fate hinges on audience turnout, with Lionsgate hoping to transform this ambitious art project into a blockbuster through strategic marketing efforts.
Francis Ford Coppola expressed a strong desire for broad audience attendance, embodying a sentiment of hope amidst the skepticism surrounding Megalopolis's commercial viability.
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