It's not exactly the best moment to pitch ultraprocessed foods as healthy and delicious, but that's exactly what two major producers of plant-based meat are trying to do.
Beyond Meat has reformulated some products to cut saturated fat and sodium and simplify its ingredient list, while Impossible Foods launched a health hub to emphasize tasty meatiness.
Products from both companies have been deemed healthy by the American Diabetes Association and the American Heart Association, aiming to reverse sagging sales.
Experts argue that while plant-based meat is ultraprocessed, it generally has less saturated fat, no cholesterol, and more fiber than animal meat, posing potential health benefits.
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