Meta is expanding its use of facial recognition technology to combat celeb-bait ads and impersonation scams on Facebook and Instagram, enhancing user security.
Meta will employ facial recognition to compare impersonating accounts with actual celebrities' accounts, aiming to eliminate scam accounts that lure users with fake profiles.
Unauthorized access to legitimate accounts has led Meta to test a video selfie upload system for account recovery, utilizing facial recognition while ensuring data security.
Facial recognition scans will involve users tilting their heads at various angles for effective scanning, and these videos will be encrypted and deleted after use.
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