"Beta version of X TV is out," Musk announced on X. This app represents a significant step in Musk's vision to transform X into a dedicated video platform that can compete effectively with established platforms like YouTube.
Musk has been actively encouraging popular creators, like MrBeast, to utilize X by posting full videos, highlighting his commitment to enhancing the video content offerings on the platform.
The introduction of the X TV app allows users to browse and watch videos directly on their smart TVs, a move aimed at making X a competitive force in the video space.
Despite the ambitious plans, the real challenge will be shifting user behavior from passive scrolling to active engagement with video content on the X platform.
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