Disney is now telling would-be customers to pay for subscriptions on Disney's own site, instead of Apple's App Store - though people who've already started paying for either service via Apple can keep doing that.
We have to look at the way we're distributing. Unlike Netflix, we distribute largely through third-party app stores. There's obviously an advantage to that to some extent, but there's a cost to that, too.
Just like Netflix in 2018, Disney has decided that the services Apple offers through its App Store - the ability to market and bill a giant installed base - aren't worth giving up a meaningful chunk of revenue.
Back in 2005, Iger let Jobs sell individual episodes of Disney-owned shows like 'Lost' through Apple's iTunes store, which was a significant collaboration.
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