Data plus connection creates growth

"Nicole Brownell is one of those leaders. She is a COO and growth strategist whose work sits at the intersection of digital transformation, product innovation, and behavioral intelligence. She has guided companies through scaling, designed GTM strategies that combine creativity with analytics, and she focuses on using data to deepen connections with both customers and teams. Her perspective is clear:Digital transformation only matters if it creates human connection."

"Too often, organizations confuse transformation with digitization like migrating systems, adding dashboards, or adopting AI tools. Technology alone doesn't drive growth; people do. True transformation comes when data is elevated into performance intelligence to predict needs, when it creates seamless experiences, and when it fosters connections. The same principle applies to leadership. Data can track KPI performance, plus people are more engaged when leaders pair analytics with recognition and understanding. Whether motivating a team member or a customer, the equation is the same: Intelligence + humanity creates impact."

The Exceptional Women Alliance unites women leaders who reshape industries and redefine leadership through mutual challenge, support, and elevation. Nicole Brownell is a COO and growth strategist working at the intersection of digital transformation, product innovation, and behavioral intelligence. True digital transformation centers human connection rather than technology alone. Organizations often mistake digitization—migrating systems, adding dashboards, adopting AI—for transformation. Elevating data into performance intelligence enables prediction of needs, seamless experiences, and fostered connections. Leadership that pairs analytics with recognition and understanding increases engagement. Translating behavioral patterns into insights creates connection at scale.

Read at Fast Company