Smart marketers use automation to optimize their omnichannel outreach efforts, utilizing sophisticated playbooks with if/then statements to target prospects through the right channel.
New communication channels have undeniable benefits, yet they introduce new limitations, as stricter email regulations in 2023 can result in marketing emails being rejected.
Americans receive over 50 billion spam calls annually, leading to 80% of cold calls going to voicemail and 90% going unreturned, severely limiting the effectiveness of traditional outreach.
Social media's shifting visibility dynamics mean marketers have less control, making it challenging to ensure their messages reach the intended audience.
#omnichannel-marketing #sms-marketing #email-regulations #cold-calling-challenges #social-media-marketing
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