Mark Thompson, CEO of CNN, highlights the urgent need for the network to transition towards digital platforms to remain viable, referencing Ted Turner's foresight. CNN plans to eliminate around 200 jobs in traditional television while creating 200 new positions focusing on digital capabilities such as data science and product development. The network also announced a forthcoming streaming service and subscription products focusing on lifestyle content, backed by a $70 million investment from Warner Bros. Discovery, as it faces intense competition and an evolving news landscape.
Mark Thompson emphasized that CNN must adapt to digital platforms or risk existential doom, echoing Ted Turner's original vision of meeting audience needs.
Thompson's strategy includes significant job shifts from traditional roles to digital positions, underlining a broader transition towards audience engagement across platforms.
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