Can a Calendar App Actually Be Fun? This Startup Is Spending Millions To Find Out.
Briefly

"The relationship most people have with their calendars is transactional. I open it to get the information of where I need to be next, then I close it," Müller says.
Amie is all about helping you build healthy habits, because "if it's not on your calendar, it's not getting done."
Read at Inverse
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