"[We are] transforming into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience," the baby-focused retailer in a statement on its website. "This decision comes after listening closely to you, our incredible customers, and our valued partners. Your feedback has been invaluable in shaping this new chapter."
BuyBuy Baby, which sells baby gear, furniture, clothes, and toys, added it was a "difficult decision and wasn't a choice [it] took lightly." All in-store sales are now final. Customers can still use gift cards at store locations until October 31. After that, gift cards must be redeemed online at buybuybaby.com.
Last year, BuyBuy Baby was forced to shutter about 120 brick-and-mortar stores as part of parent company Bed Bath & Beyond's ongoing bankruptcy liquidation. It spun off BuyBuy Baby's intellectual property and trademark rights to Dream On Me Industries for $15.5 million, which hoped to re-open 100 BuyBuy Baby stores.
Just as BuyBuy Baby is closing down, Bed Bath & Beyond kitchen, bath, and bedroom products are returning to stores. Bed Bath & Beyond products will be coming to 102 locations of the Container Store, the retailer said.
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