Founded in the 1920s, Tangee lipstick, with color-changing fluorescein dye, was favored in the 1940s; its signature shade can still be found at The Vermont Country Store post-revival in 2002.
Minimature 'ten-cent sizes' emerged in the 1940s as affordable samples, aiding inexperienced girls; the popularity of Tangee and other brands grew with products like Pond's Angel Face Powder marketed for a fresh-faced look via Seventeen magazine.
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