Baby Boomers, born between 1946 and 1964, represent 20% of the U.S. population but hold a significant 52% of the nation’s net wealth, highlighting their economic influence.
Despite their diminishing interest in traditional social networks, Boomers are increasingly using platforms like Instagram, as their user base is on the rise due to generational shifts.
Since Elon Musk's takeover, Twitter has lost much of its stability and reputation, which is notable considering Baby Boomers still engage with this social media platform.
The U.S. Postal Service continues to be an integral part of communication for Baby Boomers, who tend to appreciate the traditional method of sending messages, contrasting with younger generations.
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