Kansas City Chiefs Coach Andy Reid is a top-paid NFL coach at $20 million annually and has led the team to three Super Bowl championships. Following the recent Super Bowl loss against the Philadelphia Eagles, the article highlights NFL's growing franchise values and the trend of teams investing millions in new coaching talent, as seen in recent hiring decisions. Reid's success coupled with his increasing compensation showcases the transformation of coaches into valuable assets for franchises, mirroring the rise in NFL team valuations significantly over recent decades.
Over the past three decades, the value of N.F.L. franchises has skyrocketed. In 1989, Jerry Jones bought the Dallas Cowboys for $140 million. In 2023, the Washington Commanders fetched $6 billion.
Nearly 128 million people tuned in to see if the Chiefs could become the first team in N.F.L. history to win a third consecutive Super Bowl. Instead they watched Philadelphia demolish Kansas City, 40-22.
Reid's record suggests he is a bargain: three Super Bowl championships in five trips to the game with the Chiefs. He has also helped transform his small-market team into the league's star attraction.
In each case a team has handed over millions of dollars to the person who it hopes can do for the franchise what Reid has done for Kansas City.
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