Pernell Cezar's coffee company, BLK & Bold, gained recognition at a Target expo, allowing it to reach 1,500 Target stores by early 2020. Following the George Floyd protests, retailers ramped up their support for Black businesses, prompting new initiatives like Target's Forward Founders. However, disappointment arose when Target announced the end of its three-year diversity goals without clear communication to suppliers like Cezar. He expressed concern over the shift in supplier engagement and the future direction of their partnership, voicing distrust in the retailer's long-term commitment to diversity initiatives.
Pernell Cezar reflects on Target's recent decision to conclude its diversity initiatives, stating that trust takes time to build and questioning the future for Black-owned businesses.
Cezar was excited when his coffee became available at Target in 2020, but now feels disappointment and uncertainty following the retailer's change in approach to diversity.
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