Many frequent fliers, including SuzAnn Brantner, are questioning the value of maintaining airline loyalty as carriers make significant devaluations in their rewards programs.
After significant changes to Delta's frequent-flier program, many loyal customers, including Brantner, feel disheartened, realizing that their hard-earned points and loyalty may no longer provide the benefits they once did.
As reported from The New York Times, more than 100 readers expressed they were finished chasing airline status, assessing whether it was worth the effort after recent program changes.
The story highlights the case of Ms. Brantner who used to spend $15,000 to maintain her Diamond Medallion status, but now faces a daunting $28,000 requirement.
#airline-loyalty #frequent-flier-programs #customer-dissatisfaction #delta-air-lines #travel-industry-trends
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