Apple Rethinks Its Movie Strategy After a String of Misses
Briefly

When Apple won the rights to Wolfs, it promised George Clooney and Brad Pitt a wide theatrical release. However, just weeks before the premiere, they limited the release.
Director Jon Watts expressed disappointment, stating, 'The theatrical experience... has really made an impression on me, of how valuable this thing is and how important it is.'
Matt Dentler from Apple Original Films highlighted the dual release approach, calling it, 'the best of both worlds to audiences,' despite the limited theatrical rollout.
The change in release strategy comes amidst a challenging box office performance for Apple, which has only recently partnered with traditional studios for theatrical releases.
Read at www.nytimes.com
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