The article discusses the transformative changes in SEO over the past year, emphasizing the need for a multi-platform approach that includes optimizing for YouTube, Amazon, and Reddit in addition to Google. Key SEO principles such as content, citations, and double-E-A-T (experience, expertise, authoritativeness, and trust) remain relevant, but the application of these principles must adapt to diverse platforms. Furthermore, the importance of targeting long-tail keywords with specific intent is highlighted, as these yield better conversions despite lower search volumes.
SEO has shifted dramatically, now requiring optimization across multiple platforms like YouTube and Reddit, not just Google, to effectively reach audiences.
The enduring core of SEO remains: content, citations, and double-E-A-T—experience, expertise, authoritativeness, and trust—though platform application has evolved.
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