The L.A. Times is evolving its digital platform by adding features such as livestreaming video, podcasts, and AI-generated insights to enhance reader engagement. Key changes involve the creation of 'Voices,' a label for opinion-driven content, enabling clearer differentiation from news reporting. In addition, 'Insights' will provide AI-generated perspectives on some articles, enriching the reader's understanding of complex issues. This shift aims to foster interaction and position the Times as a leader in contemporary media, adhering to its mission of presenting diverse viewpoints and navigating complex debates.
We are releasing new features to enhance and improve our digital product, integrating livestreaming video, podcasts and AI-generated features into a seamless experience.
Today, we are beginning a new effort to ensure that readers can readily distinguish opinion-driven content from our news reporting.
Voices is not strictly limited to Opinion section content. It also includes news commentary, criticism, reviews, and more.
We added these new features to encourage audience engagement and interaction with The Times and our content.
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