In a world increasingly influenced by technology, a Booking.com survey reveals that 45% of travelers still rely on word of mouth from friends and family for trip inspiration.
The study highlights that despite the dominance of social media in daily life, classic methods of travel inspiration, particularly personal recommendations, continue to hold significant power.
Friends and family sharing their experiences provides travelers with emotional insights and personal recommendations, helping them feel more at ease when choosing a travel destination.
Social media platforms like Instagram and TikTok have revolutionized travel inspiration by exposing users to unique destinations and experiences through engaging content shared by fellow travelers.
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