Stigg acts as the first scalable monetization platform designed for modern billing, catering specifically to SaaS companies needing flexible pricing and management solutions.
Sasson shared insights from their experience at New Relic, emphasizing the challenges amidst shifting to a usage-based pricing model. He noted, 'It turned out to be tremendously difficult to drive home safely such a major pricing and packaging change in the scope and the volume, and complexity of a public company.'
The startup aims to fill a critical gap in the market as SaaS companies increasingly reevaluate pricing strategies in response to AI capabilities. 'AI is also disrupting traditional pricing models,' Sasson added.
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