Meta introduces 'Views' as a key metric for both Instagram and Facebook, replacing 'Impressions' for Stories and non-video posts, standardizing performance measurement.
The updated metric, Views, will reflect every instance content appears on a screen, significantly potentially resulting in higher counts compared to the previous Impression system.
Despite the renaming and rebranding of metrics, creators should not expect a meaningful shift in their data, with Views calculated consistently across platforms.
In contrast to the older Minutes Viewed metric, Watch Time measures engagement in a more granular way, allowing for a precise understanding of audience interaction.
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