The CMA's investigation into anti-competitive practices in the UK cloud market reflects a broader global trend of regulatory scrutiny aimed at fostering competition and addressing the dominance of tech giants.
Regulators have often overlooked the growing concentration in cloud services; this investigation is a corrective measure, emphasizing the need for a competitive and diverse cloud marketplace.
Challenger cloud providers are prepared to compete but require an even playing field; their voices must be included in discussions on market practices to ensure fair competition.
The CMA plans to release a provisional opinion on several 'theories of harm' related to exploitative pricing and customer switching barriers, signaling potential regulatory changes.
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