The 2024 Q4 earnings cycle sees major players like Alphabet and Amazon releasing their quarterly results. Analysts expect Alphabet to report a $2.12 EPS, equating to a 30% year-over-year growth, with sales forecasted at $81.4 billion—a 12% increase. Advertising remains a significant revenue driver, with expectations for $71.6 billion, and AI tools are anticipated to enhance user engagement. Additionally, the Cloud segment is projected to see a robust 32% growth, with sales expected at $12.1 billion, further highlighting Alphabet’s resilience in evolving market conditions.
As usual, the company's Advertising results will be a strong focus, which account for the bulk of Alphabet's sales overall. For the period, the Zacks Consensus estimate for Advertising sales stands at $71.6 billion, nearly 10% higher year-over-year.
Both companies have been implementing AI to boost user engagement, which directly impacts their advertising revenues and overall market performance.
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