Pablo discusses the concept of personal branding, emphasizing its existence even without an online profile. He highlights the importance of understanding one's goals in developing a personal brand, whether transitioning careers or establishing expertise in a field. The article illustrates how individuals can adapt their branding based on different contexts and audiences, showcasing how varying personas online and in professional settings contribute to overall brand perception. Internal representation within companies also plays a significant role in personal branding.
Everyone has a personal brand. Even if you don’t have an online presence, your actions and behaviors in real life contribute to how others perceive you.
When building your personal brand, know your goal—whether it’s transitioning roles, gaining credibility, or becoming a go-to expert in a new field.
Your brand can vary depending on your audience; for example, you may have a casual persona online and a more professional one at work.
It’s crucial to consider how you present yourself internally within your company, as that affects your personal brand just as much as external perceptions.
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