3 questions to ask about digital asset management processes | MarTech
Briefly

“It's challenging because processes are sometimes embedded in our workplace and it's difficult to change that. And furthermore, with people and processes, they do change - quite often, actually - creating gaps in the tacit knowledge of any business over time.”
"Any new DAM process should have a goal of alleviating a pain point or removing unnecessary workflow from a user's plate," said Horodyski.
Read at MarTech
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