It has a substantial road presence. In terms of proportions it is very far from what we do today. To get there I divided the design team into 3 groups. Within three months they produced 17 full-size models with different design languages, some were familiar, others looked like something out of science fiction movies. The design language we chose is exuberant.
Jaguar will transform from a 'premium' brand competing with the likes of Audi and BMW, into a high-end automaker alongside alternatives like Bentley, Maserati, and Porsche. The technology and performance will improve, and the price, as expected, will go up.
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