Polimoda's exhibition, blue re/volution, delves into denim's profound social significance, demonstrating how it transforms from mere fabric into a powerful social artifact when worn. Curator Massimiliano Giornetti emphasizes denim's meaning is rooted in its wear and historical context. The exhibition juxtaposes iconic denim pieces from Roy Roger's archive with photographs exploring students in workwear, highlighting the tension between denim as a symbol of rebellion and uniformity. The starting point is the indigo coloring that connects denim with sacred mythology and its evolution into contemporary workwear culture.
Denim, without the human body inside, is just fabric. It only becomes meaningful when it is worn, lived in, and transformed by time.
The contrast between the deep indigo of workwear and the lapis lazuli of Renaissance iconography reveals the oscillation between the sacred and the mundane.
The exhibition is not just about preserving fashion in glass cases, but contextualising denim through an interactive dialogue with history, culture, and materiality.
Denim represents a uniform in workwear, and with it an eras.
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