Emerging technologies, such as AI, prompt business leaders to seek guidance primarily from technologists, leading to potential oversights regarding user needs. Relying on technology-driven explorations can result in costly investments in R&D, ultimately producing underwhelming products that lack user engagement. To avoid this pitfall, it is vital to incorporate design thinking into the development process, ensuring that the solutions crafted are not only technologically feasible but also resonate with users, adding genuine value.
Business leaders often go straight to technologists for answers on emerging tech like AI, but this approach risks missing what truly matters to people.
When companies invest heavily in R&D focusing solely on technology, they often release products that fall flat and fail to engage users.
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