The article discusses the branding approach for a festival, emphasizing how electronic music's vitality influenced its design. Motion designer Harvey Lorimer highlights the aim to create fast, energetic visuals, while Studio Nari's use of a dynamic color palette reflects the festival’s lively environment. Typography from TWK Lausanne provides clarity and versatility, balancing the energetic graphic elements. The rebranding aims to ensure legibility and impact, demonstrating a cohesive identity that connects to both the festival's lineup and its audience, unveiling its character and energy.
The main inspiration came from electronic music itself, we wanted to create a language that was fast, energetic and confident.
The colour palette was designed to capture the dynamic tension between the festival's natural environment, and its high energy sound.
The type foundry Weltkern offers the dependable, versatile sans serif needed to ground the identity as it evolves.
It was essential that the typography remained clear and legible, from heroing artist names to small-scale, contained furniture.
Collection
[
|
...
]