Bic's latest innovation, the Hold the Phone case, uniquely incorporates a space for their EZ Reach lighters, merging functionality with pop culture by teaming up with Martha Stewart and Snoop Dogg.
Available in two colors tailored to match the designs of Martha Stewart and Snoop Dogg's lighters, the $49.99 case features a modular concept that prioritizes convenience for lighting hard-to-reach items.
The case, made from urethane rubber, is compatible only with the iPhone 15, missing offerings for the newer iPhone 15 Plus and the pro models, distinguishing it in a crowded market.
In light of iPhones heating up during usage, Bic advises users to allow the lighters to cool down for five seconds before placing them back in the case.
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