The design of Polène's Seoul flagship store uses leather as a primary language, transforming the store into the brand's largest leatherwork through innovative spatial interpretation.
A massive leather sheet gesture on the facade visually unifies the first two floors, creating a welcoming appearance while harmonizing with the interior's minimalist aesthetic.
Local artist collaborations enrich the store's design; Dasol Lee's leather-textured ceramics and Jungjoo Im's ginkgo wood sculptures root the store deeply in Seoul's cultural context.
The store's minimalism not only highlights architectural concepts but elevates the product display, allowing the unique visual narratives from local artists to shine.
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